Currently Android is most sought-after operating system for smartphones, with more than 300 million users worldwide. For developers, this has opened up new market for developing and promoting their apps, but not without a fierce competition; as there are around 450,000 apps available on Google Play. To succeed, you need to be more innovative and trendy.
Some of the strategies and ideologies that can set you aside from the crowd include:
Unique Idea – If you are developing app or game, it should be unique and original in order to find place in Google Play. Instead of running after emulating successful games, like Fruit Ninja, Angry Birds, it is advisable to create something new and unique applying creativity.
Interactive User Interface - In a crowded market, your app should manifest excellent design coupled with good 'user interface' to increase the chance of getting noticed. The design must be simple and attractive. Concentrate on simple design and user-friendly interface it would be welcomed by the users.
Unique Idea – If you are developing app or game, it should be unique and original in order to find place in Google Play. Instead of running after emulating successful games, like Fruit Ninja, Angry Birds, it is advisable to create something new and unique applying creativity.
Interactive User Interface - In a crowded market, your app should manifest excellent design coupled with good 'user interface' to increase the chance of getting noticed. The design must be simple and attractive. Concentrate on simple design and user-friendly interface it would be welcomed by the users.
Rich Features – As Google Play is already packed with large number of apps, new app can find its place if it is unique and feature-rich. It will get large number of downloads. Try to add those features, which are useful to users, do not add unnecessary features just for the sake of incorporating it.
Be Social – Given the popularity of social networking, which has now become a way of life, you can also benefit from it using Facebook and Twitter. These sites will help you broaden your reach of app and at the same time satisfy customers' needs.
Sequel of Versions – Howsoever unique or feature-rich your app might be, at one point user get bored with it, and they want to try different apps. Under these circumstances, you need to offer new update. Apps with such strategy have enjoyed success for longer period like Angry Birds. It not only offer free app to the users, but a new and continuously interesting version, at small payment, keeping the users glued.
Be Social – Given the popularity of social networking, which has now become a way of life, you can also benefit from it using Facebook and Twitter. These sites will help you broaden your reach of app and at the same time satisfy customers' needs.
Sequel of Versions – Howsoever unique or feature-rich your app might be, at one point user get bored with it, and they want to try different apps. Under these circumstances, you need to offer new update. Apps with such strategy have enjoyed success for longer period like Angry Birds. It not only offer free app to the users, but a new and continuously interesting version, at small payment, keeping the users glued.
Customize for Android - iPhone has superior user interface, whereas Android is paced with flexible features like alternate keyboard formats. Rather than simply trying to adapt with the Android system, try to utilize some cool features to make it successful on Google Play.
Now, it's time to leverage these tips and develop your Android app. Don't forget there should be a requirement for such app also. Keeping in mind the need of the users, you should apply your creativity and technical know how to be successful in this vertical.
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